Bine Bach's retro brawl
The Bacon director takes a dark pass at old school toy commercials in this hilariously brutal spot for the Supercell mobile game.
Credits
View on- Agency Client Direct
- Production Company Bacon
- Director Bine Bach
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Credits
View on- Agency Client Direct
- Production Company Bacon
- Director Bine Bach
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- Post Production/Color/VFX Bacon X
- Executive Post Producer Lars Wagner
- Head of Post Production Rikke Gjerlov Hansen
- Post Producer Axel Herrlin
- VFX Producer Daniella Strand
- VFX Supervisor/VFX Creative Director Jonas Drehn
- Colorist Hannibal Lang
- Sound/Music Ballad
- Executive Audio Producer Gregers Maersk Moeller
- Sound Designer/Audio Mixer Adrian Aurelius
- Sound Designer/Audio Mixer Philip Nicolai Flindt
- Production Designer Oliver Hogan
- Art Director Poli Venkova
- Art Director Kalina Chelebieva
- DP Jonas Blond
- Editor Markus Tangre
- Production Services Producer Polina Levieva
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Credits
powered by- Agency Client Direct
- Production Company Bacon
- Director Bine Bach
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- Post Production/Color/VFX Bacon X
- Executive Post Producer Lars Wagner
- Head of Post Production Rikke Gjerlov Hansen
- Post Producer Axel Herrlin
- VFX Producer Daniella Strand
- VFX Supervisor/VFX Creative Director Jonas Drehn
- Colorist Hannibal Lang
- Sound/Music Ballad
- Executive Audio Producer Gregers Maersk Moeller
- Sound Designer/Audio Mixer Adrian Aurelius
- Sound Designer/Audio Mixer Philip Nicolai Flindt
- Production Designer Oliver Hogan
- Art Director Poli Venkova
- Art Director Kalina Chelebieva
- DP Jonas Blond
- Editor Markus Tangre
- Production Services Producer Polina Levieva
90s toy ads were brash, bold and pretty bombastic, but we can't remember any getting as brutal as this.
Created for Brawl Stars, Supercell's free-to-play mobile multiplayer game, Buffies Forever sees a group of kids pick up physical representations of weapon adaptations available in-play... resulting in catastrophic maiming.
With Bine Bach at the helm, directing through Bacon, the mayhem is given a multitude of joyful flourishes; from hilariously fake punctured eyeballs to some serious nostril action.
“As a client, the Supercell team is deeply involved in their own products, but they also dare to take creative risks," says Samuel Cantor, Executive Producer and COO at Bacon. "When they came to us with this project, the idea was already quite mature, and from there it was an inspiring process of developing it further together. That led to strong creative input being allowed to live, no matter where it came from, in the process of creating the live-action Brawl Stars follow-up to Steve Rogers’ Starr Park from 2020."
“It’s a dream to be allowed to go as wild in a commercial as we’ve done here," adds Bach. "My experience tells me that some clients can be a bit hesitant about depicting cruelty against teenagers in their campaigns, but fortunately Supercell knows its own target audience so well that it was never a concern.
"Instead, it felt like one big playground without micromanagement and with lots of great back-and-forth."