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Supercell – Buffies Forever

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90s toy ads were brash, bold and pretty bombastic, but we can't remember any getting as brutal as this.

Created for Brawl Stars, Supercell's free-to-play mobile multiplayer game, Buffies Forever sees a group of kids pick up physical representations of weapon adaptations available in-play... resulting in catastrophic maiming.

With Bine Bach at the helm, directing through Bacon, the mayhem is given a multitude of joyful flourishes; from hilariously fake punctured eyeballs to some serious nostril action.

“As a client, the Supercell team is deeply involved in their own products, but they also dare to take creative risks,"  says Samuel Cantor, Executive Producer and COO at Bacon. "When they came to us with this project, the idea was already quite mature, and from there it was an inspiring process of developing it further together. That led to strong creative input being allowed to live, no matter where it came from, in the process of creating the live-action Brawl Stars follow-up to Steve Rogers’ Starr Park from 2020."

“It’s a dream to be allowed to go as wild in a commercial as we’ve done here," adds Bach. "My experience tells me that some clients can be a bit hesitant about depicting cruelty against teenagers in their campaigns, but fortunately Supercell knows its own target audience so well that it was never a concern. 

"Instead, it felt like one big playground without micromanagement and with lots of great back-and-forth."

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