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Papa John’s – Better Get You Some

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It's difficult to express the sensation of taste through a visual medium, but with its whip-crack editing and sumptuous imagery, Dave Meyers' latest for Papa Johns just about manages it.

The first launch for the brand from The Martin Agency since winning the business in December, Better Get You Some not only impresses the eyes; the film also delivers an impressive earworm courtesy of six-time Grammy award-winning rap artist and Atlanta native Big Boi.

“If pizza can’t be fun, nothing can be fun, " explains Jerry Hoak, Chief Creative Officer at The Martin Agency. "That is how we approached this pitch and it shows in the launch work. Fresh music, fresh design and fresh art all come together in service of Better Ingredients and Better Pizza. We’re going to keep giving the Pizza Cult what the Pizza Cult wants.”.

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