BETC's road trip for Michelin
Henry Scholfield directs a slick spot that wheely shows the company's breadth.
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Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
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Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
- VFX The Mill/London
- Music GUM/Paris
- Production Service Farm Film Production
- Manager Guillaume Espinet
- Manager Marion Gondeau
- Executive Creative Director Jerome Galinha
- Art Director Rayhaan Khodabux
- Copywriter Antoine Gauquelin
- Producer David Green
- Producer Olivier Dubocage
- Production Director Tom Bertrand
- DP Rob Hardy
- 3D VFX Superviser Stephane Allender
Credits
powered by
- Agency BETC/Paris
- Production Company Wanda
- Director Henry Scholfield
- VFX The Mill/London
- Music GUM/Paris
- Production Service Farm Film Production
- Manager Guillaume Espinet
- Manager Marion Gondeau
- Executive Creative Director Jerome Galinha
- Art Director Rayhaan Khodabux
- Copywriter Antoine Gauquelin
- Producer David Green
- Producer Olivier Dubocage
- Production Director Tom Bertrand
- DP Rob Hardy
- 3D VFX Superviser Stephane Allender
Taking Henry Scholfield's dynamic shooting style and pushing it to tireless [pun intended] new heights, On the road and far beyond is a breathtaking trip through the company's offerings.
Presented as a seemingly continuous flow, the Wanda director's film takes the audience from the humble road tire ,to the gigantic sails of ships, to the wheels of a space vehicle. In space!
Remi Babinet, President and Founder of BETC Paris, comments: "Having the opportunity to come up with a new brand territory for a brand as universal as Michelin is a dream for an ad agency. Especially at a time when Michelin has never been as powerful and focused on the future.
"We already knew that tires could take us far, but we didn't know that they could take us that far."
