BBDO San Francisco craft The World Works with ServiceNow

ServiceNow is a global technology company that’s on a mission, to make the world work better for everyone.

And while you may not know them by name, you know their work. Because, every day, they help over 80% of the Fortune 500, many of the companies and brands you know and love, digitally transform the work they do so it simply works better. Streamlining process. Maximising progress. And empowering people with the digital tools they need to realise their full creative potential. So they can help their companies and customers do amazing things Helping streaming giants better deliver endless entertainment to their customers. Helping an entire country vaccinate millions of people in record time. And helping first responders respond even faster, and safer.

So how do we get people to stop and take notice of a brand that’s not on their radar but is seemingly everywhere, using technology to make work easier for everyone? By showing how all the technology around them, affecting nearly every part of our modern lives, from the daily conveniences we’ve come to take for granted, to the tech that can open new doors of possibility for organisations and people everywhere, works because of ServiceNow.

ServiceNow – The world works with ServiceNow

Credits

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Agency BBDO/New York
Production Company Moxie Pictures
Director Frank Todaro

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Credits

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Agency BBDO/New York
Production Company Moxie Pictures
Director Frank Todaro
Art Director Madison Thompson
Chief Creative Officer David Lubars
Copywriter Ian Forsyth
Executive Creative Director Greg Ketchum
Executive Creative Director Tom Godici

Executive Producer Stephen Kay
HP Louise Doherty
Integrated Producer Haley Silverman
Senior Creative Director Chris Curry
Executive Producer Karol Zeno
Edit Company Friendshop!
Editor Ben Suenaga
VFX Company Fancy House of VFX

VFX Supervisor Mario Caserta
Talent Joey Fatone
Senior Creative Director Jerry Dugan

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Take Sara, for example. She’s like many of us. Never really stopped to think about how technology makes her life work. How her laptop streams endless hours of movies. How vaccines make their way into millions of arms. How Zoom calls instantly connects her with colleagues everywhere. How magical things happen, seemingly without effort … every day. But then one day Sara noticed. She saw the magic. And now she’s awakened, in awe of all the amazing technology working behind the scenes to make the world work better.

In this sixty-second anthem for ServiceNow, we join our wide-eyed, curious, plainspoken, often-humorous Sara on her journey as she witnesses the world anew. Excitedly talking to a stranger about an app she made. Getting backstage at a concert to meet Joey Fatone. Even crashing a global environmental summit. Everywhere she goes, Sara’s delighted by the promise and possibility of the world working, thanks to technology and ServiceNow.

This film is the launch of a new brand campaign, created to shine a light on ServiceNow. As the campaign rolls out over the next weeks, we’ll begin to reveal the companies and brands that work with ServiceNow, demonstrating why we say: The World Works with ServiceNow.

The spots were directed by Frank Todaro, an award-winning comedy director whose work has appeared in many Super Bowls, including Budweiser Lizards, Hyundai’s Dad’s Sixth Sense, and Little Caesars Sliced Bread, as well as the infamous ESPN This is SportsCenter series that rejuvenated the brand and kept us all laughing for years.