Bayer keeps fans' hearts in the game

Created in collaboration with Energy BBDO, this clever campaign for Bayer Aspirin aims to raise awareness of the impact of watching sports on heart health. 

At the heart of the thirty-second initiative is the insight that a fan's risk of having a heart attack more than doubles when watching their team play, brought to life by a heartbeat soundtrack which gradually speeds up, paired with images and footage of fans experiencing the highs and lows of a match.                                        

The initiative encourages audiences to prioritise their heart health, and assess their risk factors for cardiovascular disease at CheckYourHeartRisks.com