AXA's plea for sensible seasonal shenanigans
The insurance firm shows key workers getting some much-needed downtime in this festive charmer from La Pac's Max Fisher.
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company La Pac
- Director Max Fisher
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company La Pac
- Director Max Fisher
- Producer Eric Lipchitz
- Production Company Rogue
- Producer Maddy Easton
- Production Services The Production Factory
- Producer Armelle Sudron
- Creative Director Stephen O'Leary
- Creative Director Gabriel Gherca
- DP Ziga Zupancic
- Production Designer Jane Carroll
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company La Pac
- Director Max Fisher
- Producer Eric Lipchitz
- Production Company Rogue
- Producer Maddy Easton
- Production Services The Production Factory
- Producer Armelle Sudron
- Creative Director Stephen O'Leary
- Creative Director Gabriel Gherca
- DP Ziga Zupancic
- Production Designer Jane Carroll
There can't be a single person in the UK who doesn't think that the people who keep us alive probably deserve a bit of a rest every now and then, and it's with this insight that AXA has launched its festive campaign, Give Them A Break.
Following several key workers as they enjoy a long-awaited respite, Publicis Conseil's film has a strong, singular message: if you don't act foolhardy, they don't have to save you.
Directed with charm and visual flair by La Pac's Max Fisher, this winter warmer puts its point across brilliantly.