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AXA – Give Them A Break | Silent Night

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There can't be a single person in the UK who doesn't think that the people who keep us alive probably deserve a bit of a rest every now and then, and it's with this insight that AXA has launched its festive campaign, Give Them A Break.

Following several key workers as they enjoy a long-awaited respite, Publicis Conseil's film has a strong, singular message: if you don't act foolhardy, they don't have to save you.

Directed with charm and visual flair by La Pac's Max Fisher, this winter warmer puts its point across brilliantly.

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