AXA looks to the future
A young girl envisions a life full of exciting opportunities in Publicis Conseil's cinematic campaign for the insurance company.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Eddy
- Director Janssen Powers
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Eddy
- Director Janssen Powers
- Executive Producer Hadrien Penavaire
- Executive Producer Alexandra Roussel
- Post Production/Sound Prodigious Paris
- Post Producer Alexia Besnarous
- Sound Creative Director Christophe Caurret
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Steve O’Leary
- Art Director Laura Moreau Cresseveur
- Copywriter Montassar Chlaika
- Producer Armelle Sudron
- DP Olan Collardy
- Editor Janssen Powers
- Editor Alice Moine
- Editor Quentin Kwiatovski
- Colorist Arthur Paux
- Sound Producer Carsten Krueger
- Composer Jon Sigsworth
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Eddy
- Director Janssen Powers
- Executive Producer Hadrien Penavaire
- Executive Producer Alexandra Roussel
- Post Production/Sound Prodigious Paris
- Post Producer Alexia Besnarous
- Sound Creative Director Christophe Caurret
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Steve O’Leary
- Art Director Laura Moreau Cresseveur
- Copywriter Montassar Chlaika
- Producer Armelle Sudron
- DP Olan Collardy
- Editor Janssen Powers
- Editor Alice Moine
- Editor Quentin Kwiatovski
- Colorist Arthur Paux
- Sound Producer Carsten Krueger
- Composer Jon Sigsworth
Artfully directed by Janssen Powers through Eddy, this beautifully-crafted spot, created by Publicis Conseil for insurance company AXA, follows a young protagonist as she imagines a lifetime of dreams and adventures.
Shot on 35mm with cinematography by Olan Collardy, the film, titled One Day, tells the story of a little girl's life as she dreams of all the places she’d like to see and all the things she’d like to do, building on a very simple message “the Future begins with our dreams”.
Through the work, AXA shares the uplifting message is that it’s never too late to be enthusiastic about the future, positioning itself as a positive partner for near and future opportunities.
