Autoheart delivers a Juggernaut

Multi-talented director and artist Joseph Wilson has directed the music video for Indie-pop group Autoheart’s new track Juggernaut. At the request of the band, the Juggernaut promo stars Georgie B (AKA Fancy Shews). 

Director Joseph Wilson was once a Queer drag performer and gained recognition for his talent with moving image after working with and documenting the eclectic East London queer scene. Wilson has performed with Georgie B at Queer club nights including ‘Sink the Pink’ and ‘The NYC Downlow’ at Glastonbury, and cast Georgie as lead character Vicky in the Authoheart video, with a narrative inspired by the late Anna Nicole Smith’s relationship with 89 year old J. Howard Marshall when she was just 26.  

The video was produced by PRETTYBIRD with Head of Music Videos and Special Projects Chris Murdoch.

Joseph Wilson chose Margate as the shoot location, because of the British roots of the band and an affinity with Margate, the home former hometown of his grandma, which he describes as the ‘Kent Riviera’, and  where he remembers her going for walks along the seafront with her then 85-year-old boyfriend. The video stars 90-year-old Margate legend Maurice Morris. 

Director Joseph Wilson says: “When I was approached by Autoheart to direct the video for Juggernaut, they had only one request: base the storyline around Georgie B aka Fancy Shews! She had done the styling for our last collaboration for the I Know That He Loves Me video in 2021 and they had become fans. I’ve performed with Georgie for the past 10 years with Queer club nights ‘Sink The Pink’, ‘Savage Disco’ and ‘The NYC Downlow’ at Glastonbury, and most recently travelled to Australia to perform in a cabaret about a failing 18th Century Mollie House with our Drag Mum, A Man To Pet. 

Georgie played Princess Seraphina and had size ZZ boobs… the biggest breastplate size you can get! We joked about using them for the video but it actually became the starting point to the idea. A few days later the plot came together. ‘I knew that we would set each other free’. This line felt like it needed a good juxtaposition, which led me to think of Anna Nicole Smith who married 89-year-old J. Howard Marshall when she was 26.  I spoke to the band about the idea and we started researching Anna Nicole and the way she and many famous women are vilified in the media. We agreed on the idea and ‘Vicky’ (Anna Nicole Smith’s real name was Vickie Lynn Hogan) was born.