AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections.
As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanise why AT&T makes its network faster, more reliable, and more secure, to advance their purpose of furthering human connection.
Created in partnership with BBDO LA and BBDO NY, the work showcases how AT&T enables more powerful, fulfilling and enriching human connections, shining a spotlight on the moments that matter between friends and family, businesses and customers, and sufferers and saviors. The films also utilize AT&T’s iconic Ampersand in a new and fresh way, as a visual symbol of connection in these important moments.
The spots went live during ESPN’s Masters preview coverage and will continue to run throughout the tournament. AT&T is one of only three exclusive advertisers during the event.