AT&T Business presents The Next Level Network

AT&T Business presents The Next Level Network, a bold campaign featuring the power of the AT&T network in those next-level moments that matter most in business, when some ordinary network isn’t going to cut it.

An integrated OMC effort with the core idea coming from BBDO, this campaign boldly proves how the AT&T network delivers security, reliability and expertise to all sizes of businesses, helping them tackle their toughest challenges and conquer their greatest opportunities. All with the utmost confidence.

This campaign showcases high-pressure scenarios where Business Decision Makers find themselves and their businesses relying on the network to get the job done. ‘Next Level Mission’ is set in a scenario where every second can literally make the difference between life and death. It begins with a high-octane, heart-pounding chase sequence which misdirects people into believing this is a police chase. Only to find out at the end, this is a story about a hospital’s organ transplant delivery where they have to get it to the operating room on time with precision to save a life. Made possible only by the Next Level Network, the 5G and Fiber networks of AT&T.

AT&T – The Next Level Network

Credits

Agency BBDO/Los Angeles
Production Company MJZ/USA
Director Nicolai Fuglsig

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Credits

Agency BBDO/Los Angeles
Production Company MJZ/USA
Director Nicolai Fuglsig
Ad Agency Critical Mass/Los Angeles
Ad Agency Rodgers Townsend/St Louis
Ad Agency Hearts & Science/New York
President/Executive Producer David Zander
Executive Producer Emma Wilcockson

Editing Final Cut/Los Angeles
Managing Director Justin Brukman
Executive Producer Suzy Ramirez
Producer Kelly Budish
Head of Production Rebecca Mitchell
Editor Crispin Struthers
Editor Antonio Gomez-Pan
Senior Cutting Assistant Editor Megan Marie Connolly

Assistant Editor Julio Samaniego
Post Production LVLY
Executive Producer Bryce Edwards
Producer Jeff McDougall
Chief Creative Officer Matthew Miller
Senior Creative Director EJ Lee
Senior Creative Director Joey Monteverde
Group Executive Producer Andrew Tucci

Executive Producer Ashlye Vaughan
Head of Art Production/Producer Erin Breen
Copy Lead John Olson
Group Creative Director Kay Cochran
Senior Art Director Katie Meers
Art Director Alex Zermeno
Producer Chloe Collins
Creative Director Terry Lee

Design Lead Alice Sladek
Post Producer Carlos Espinosa
Senior Producer Tommy Costello
Producer Megan Wattie
Executive Director Pam Laper Amir
Senior Director Chris Beesley
Associate Creative Director Emily Daab Otero
Senior Art Director Angela Boda

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While the drama is heightened, the emotions and intensity of the moments are real and relatable. Emphasizing the need for the Next Level Network when faced with a next-level moment.

The campaign debuted with a high impact launch to build immediate impact with strong positioning across high visibility tactics. Strategic priorities include digital-first, precision targeted to decision makers, focused video strategy and immersive experiences.

Partners include The Washington Post, The New York Times, Bloomberg, Insider, Hulu, CNBC, Meta along with MLB features on TBS.