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ASDA Price Christmas by AMV BBDO
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Asda offers the ‘Christmas we all need at the prices we all want’ in its Christmas 2020 ad.
ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’.
The ASDA Price Christmas campaign, created by AMV BBDO, sees the return of real-life ASDA superfan Sunny and his family, who previously featured in the ASDA price re-launch and Halloween campaigns.
We follow Sunny and his family getting ready for Christmas with the great range available at ASDA and George. The ad features hero items from ASDA’s festive offering, including the new Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey.
Credits
powered by
- Agency AMV BBDO/London
- Production Company HunkyDory Films
- Director Jack Clough
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Credits
powered by
- Agency AMV BBDO/London
- Production Company HunkyDory Films
- Director Jack Clough
- Post Production Electric Theatre Collective
- Audio Post Wave Studios/London
- Creative Director Alex Grieve
- Planner Sam Williams
- Producer Yvonne Chalkley
- Producer Nick Papworth
- Producer Caroline Jemirifo
Credits
powered by
- Agency AMV BBDO/London
- Production Company HunkyDory Films
- Director Jack Clough
- Post Production Electric Theatre Collective
- Audio Post Wave Studios/London
- Creative Director Alex Grieve
- Planner Sam Williams
- Producer Yvonne Chalkley
- Producer Nick Papworth
- Producer Caroline Jemirifo
Sunny decorates the house with Christmas lights from ASDA in preparation for the big day, and the ad ends with the house spectacularly lit up to the excitement of his children, and the bemusement of his next-door neighbour Christine.
The ad is set to the upbeat 1967 Christmas classic That’s What Christmas Means to Me by Stevie Wonder.
The ad launched with a special one-minute film on November 2nd and the TV ad will also run in a 20 cut-down as well as additional 20 second product focussed spots. The campaign is further supported by social radio and print.
ASDA’s Chief Customer Officer Anna-Maree Shaw said: “At ASDA, we know how important Christmas is for our customers, this year more than ever before. Christmas is going to be a little different for everyone, but through our ASDA Price Christmas campaign, we want to reassure customers that everyone can have an extra special Christmas at the prices they want, which is why we’re keeping prices magically low. With great quality products at great value across food, drink & home, customers can make the most of the festivities without having to compromise.”
Eilidh Macaskill, Vice President Creative and Media at ASDA, adds: “We’re so excited the festive season is finally here, and can’t wait for our advert to hit TV screens. We loved working with Sunny and his family to bring our ASDA Price Christmas to life, showcasing the magic of Christmas at prices that all customers deserve.”
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