ArtClass welcomes directing team Jams X Bash

Bicoastal production company ArtClass has signed Jamaal Parham and Bashan Aquart, popularly known as Jams x Bash. 

From commercials to interactive experiences to TV shows, Jams x Bash have spent the last decade pushing the boundaries of storytelling and media for brand and entertainment clients, such as adidas, ESPN, HBO, Warner Bros., and Vogue. Infusing consciousness, magical realism, and classic design and filmmaking techniques, they approach every story with a desire to reflect the American experience with authenticity and through their own worldview. ArtClass will represent Jams x Bash for commercials and branded content. 

“We’ve always looked at commercial, brand, and promo work like mini-movies,” says Parham. “Whether it’s sports, fashion, or a beautifully designed product, we love to find the magic in crafting a brand story, and we approach it not just as creatives and filmmakers, but as real consumers and real fans. With ArtClass Partners Vincent Peone and Geno Imbriale steering the ship, we get to pursue these opportunities with a team that champions filmmaking and craftsmanship as much as we do.”

The signing reunites Jams x Bash with ArtClass Executive Producer Rebecca Niles with whom they’ve enjoyed a long-standing creative partnership history. They recently collaborated on several ArtClass-produced projects, including the MLB Opening Day campaign, a Team USA Olympics campaign via Burrell, and an adidas Forum spot, as well as A Room of Our Own, a star-studded one-hour ESPN/Disney special exploring the relationship between Black athletes, Black music and their transcending impact on powering social movements. More recently, Jams x Bash wrapped an episode of the Vogue celeb series 73 Questions with Tavi Gevinson, star of the new Gossip Girl reboot.

“My passion for Jams x Bash has no limits,” says Niles. “I’m thrilled to be reunited, having known each other from very early on in our careers, and to see how much work and momentum we’ve already been inundated with, in such a short amount of time. The future is going to be a lot of fun, driving conversations and crafting cultural moving pieces together.”

“At the end of the day, Jamaal and I are two friends who share a love of making things and telling stories,” adds Aquart, “and ArtClass has a family vibe you can’t help but get excited about working in this industry, especially one built around such richly diverse cultures and backgrounds. We look forward to adding another layer of experience and perspective to the ArtClass ethos, and with the warmth, imagination, and resources we have on our side, the best work is yet to come for us.”