ArtClass & ESPN CreativeWorks create co-branded spots for ESPN

Bicoastal production company ArtClass and ESPN CreativeWorks recently collaborated on the production of several new broadcast and social spots for ESPN: The Neighborhood Presented by State Farm. 

The co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN.

Launching recently, Carwash and Sugar Maples are the latest installments of the episodic-style campaign, which humorously riff on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors.

Carwash is a gossipy game of telephone centered around some neighborly carwashing and a car crash, starring ESPN's Doris Burke, NBA Hall of Famer Paul Pierce, and Serbian big man Boban Marjanović of the Dallas Mavericks.

Sugar Maples captures a landscaping feud between neighbors Paul Pierce and ESPN's Stan Verrett with some well-intentioned tree-trimming help from Boban Marjanović.

The broadcast spots aired on the heels of Intro, which introduces all the main players of “The Neighborhood” series, and Outfits, an explosive episode starring ESPN favorites Jay Williams and Jalen Rose to promote the Christmas Day NBA games on ESPN.

The social spots for “The Neighborhood” campaign feature the same recurring cast: Caroling is set to the tune of awkward holiday singing; Draft Day is a nostalgic nod to ‘80s sitcom show opens; and Confessions is a montage of reality TV-style confessionals.