Argos' summer spot couldn't bee any more balmy
A buzzy honey-maker marks the start of the season in this cleverly crafted and personable ad.
Credits
powered by- Agency The&Partnership/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
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Credits
powered by- Agency The&Partnership/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
- Editor Sauvage TV
- Audio Post String and Tins
- Music Supervisor Theodore
- Joint Executive Creative Director Yan Elliott
- Joint Executive Creative Director Micky Tudor
- Planning Partner Rebecca Munds
- Head of Integrated Production Charles Crisp
- Producer Rick Carter
- Producer Emma Butterworth
- Executive Producer Guy Rolfe
- DP Harry Wheeler
- 1st AD Chris Kelly / ( Assistant Director)
- VFX Supervisor Carlos Navarro
- Post Producer Coordinator Marta Silva
- Sound Engineer Jim Stewart / (Audio Mixer)
- Producer Laura-Leigh Smith
- Post Producer Yukio Montilla Kanno
- Colorist Biel Geli Campos
Credits
powered by- Agency The&Partnership/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
- Editor Sauvage TV
- Audio Post String and Tins
- Music Supervisor Theodore
- Joint Executive Creative Director Yan Elliott
- Joint Executive Creative Director Micky Tudor
- Planning Partner Rebecca Munds
- Head of Integrated Production Charles Crisp
- Producer Rick Carter
- Producer Emma Butterworth
- Executive Producer Guy Rolfe
- DP Harry Wheeler
- 1st AD Chris Kelly / ( Assistant Director)
- VFX Supervisor Carlos Navarro
- Post Producer Coordinator Marta Silva
- Sound Engineer Jim Stewart / (Audio Mixer)
- Producer Laura-Leigh Smith
- Post Producer Yukio Montilla Kanno
- Colorist Biel Geli Campos
Having a kickabout, playing frisbee, munching on a picnic, the obligatory rain shower; you name a British summertime trope and you'll probably find it in this fast-paced and fun spot for Argos.
Created by The & Partnership and shot by Ernest Desumbila of Iconoclast, Summer’s Here. Be Ready. shows a young girl bored in her bedroom until she spots a bumblebee; her sign that summer has started.
That's where the action kicks off; with a remix of Opus’ Live is Life backing a frenzy of frames portraying sunny moments.
Smartly constructed, with fun rule-breaking moments peppering the action, this cheerful spot shows off all the joys of the season.