Argos cooks up a storm in latest campaign

Argos have released a new campaign starring their iconic brand mascots, Connie and Trevor, who have returned to showcase a range of unexpected Argos products, which help customers get lost in the moment.

In the lead film, we follow a mystery chef creating a masterpiece in a high-end kitchen to the iconic track Battle Without Honor Or Humanity from Kill Bill. As the film progresses, Trevor is revealed to be the culinary master, inspired by the kitchen equipment Argos puts at his disposal. Channelling his inner Marco Pierre White, Trevor pulls out all the stops to create his masterpiece. Which comes as quite a surprise to a bewildered Connie.

The story continues to build on Argos’s brand platform There’s More To Argos, which launched last year to showcase the range of unexpected and desirable products the retailer offers. Positioning Argos as a destination for quality and style, as well as great value.

Developed by T&Pm, the film was directed by AirCastle and animated by ETC, with the characters voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper.

The campaign launched across TV, OOH, Social, Radio on May 10th, Matt Moreland and Chris Clarke, Group Creative Directors at The&Partnership, said “At the heart of this campaign is a lovely human truth, great products can give you ideas above your station. So when it came to fancy cookware making somebody feel like a Michelin star chef, who better than Trev to create this culinary masterpiece? We, like Trev, are very pleased with the end result. Connie less so. AirCastle did a great job. It turned out much better than Trev’s meal.”