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Director Benjamin Green from MindsEye directs the follow-up to last year’s crowd pleasing, ‘Are You Gonna Bingo’ campaign for The Sun. Fronted by Perrier Award winning comedian, Jayde Adams, the launch 30 sec TVC shows wannabe vloggers, Jaz and pals creating the ‘Are You Going to Bingo Show’ from her bedroom. Chaos ensues, as well meaning Frank delivers homemade Battenberg, whilst fiddling with the sound mixer.
The TVC is the first of four spots and is accompanied by a seven-minute vlog, aptly named: The world’s first Sun Bingo Vlog as well as press, digital and social executions, which feature ‘Mystic Megan’ who, draped in a sheet, lacks any psychic abilities and ‘legendary’ Bingo lover Ted, who turns out to be camera shy.
Credits
powered by
- Agency The&Partnership/London
- Production Company MindsEye
- Director Benjamin Green
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Credits
powered by
- Agency The&Partnership/London
- Production Company MindsEye
- Director Benjamin Green
- Post Production Electric Theatre Collective
- Sound Design Grand Central Recording Studios
- Producer Emily Hendrey
- Producer Anthony Borkett
- Executive Creative Director Yan Elliott
- Creative Director Danny Hunt
- Creative Adam Jackson / UK
- Creative Ted Price
- Producer Max Yeoman
- Producer Jonny Kight
- Editor Phil Hignett
- Post Producer Elle Lockhart
- Grade Ruth Wardell
- Sound Designer Munzie Thind
Credits
powered by
- Agency The&Partnership/London
- Production Company MindsEye
- Director Benjamin Green
- Post Production Electric Theatre Collective
- Sound Design Grand Central Recording Studios
- Producer Emily Hendrey
- Producer Anthony Borkett
- Executive Creative Director Yan Elliott
- Creative Director Danny Hunt
- Creative Adam Jackson / UK
- Creative Ted Price
- Producer Max Yeoman
- Producer Jonny Kight
- Editor Phil Hignett
- Post Producer Elle Lockhart
- Grade Ruth Wardell
- Sound Designer Munzie Thind
The&Partnership creative director, Danny Hunt added: “Last year we made the world’s first grime track about Bingo.
This year we thought it might be equally ridiculous to make the world’s first vlog... as it turned out, being a bingo vlogger isn’t as easy as it looks.”
The Sun's head of bingo and games, The Sun, Hannah Swales said: “Sun Bingo players love our fun, light-hearted, down-to-earth brand of Bingo, and this work reflects that – building on the humour and energy that worked so well for us last year.”
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