Are you a legend of the driveway?

The driveway. Whether it was on your own home court or the neighbourhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and lessons you can look back on for a lifetime.

In the latest campaign for the 2023 Telluride SUV titled Legends of the Driveway by David&Goliath (D&G), Kia reminds us that the driveway is where the worlds of basketball and cars meet, representing the beginning of your legendary journey, whether in life or simply from the seat of your car.

In celebration of their 16 year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. No matter who you are, where you come from, or how old you are, games on driveways are the character-building moments we can all relate to and it’s where we find the Kia Telluride X-Pro in all its legendary performance status. The tool with the capability we need to go live a memorable life. Every day, driveways in America are creating legends on and off the court and moments of a lifetime.

Kia – Legends of the Driveway

Credits

Agency David & Goliath/El Segundo
Production Company Somesuch/USA
Director Stuart McIntyre

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Credits

Agency David & Goliath/El Segundo
Production Company Somesuch/USA
Director Stuart McIntyre
Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
VFX Kevin VFX
Music Walker
Sound Margarita Mix
Sound LA Studios, Inc.

Co-Founder Sally Campbell
Co-Founder Tim Nash
Executive Producer/Managing Director Seth Wilson
Executive Producer Bridgitte Pugh
Head of Production Roger Zorovich
Producer Kristin Porter
Managing Director Adam Bright
Executive Producer Jonathan Carpio

Senior Post Producer Cristy Torres
Editor Rami D'Aguiar
Editor Juan Pablo Digenio
Executive Producer/Partner Sue Troyan
Executive Creative Director/Partner Tim Davies
VFX Supervisor Gareth Parr
Senior VFX Producer Jami Schakel
President/Founder/Managing Director Sara Matarazzo

Senior Executive Producer Stephanie Pigott
Senior Producer Danielle Soury
Sound Designer/Audio Mixer Nathan Dubin
Executive Producer Paula Arnett
Executive Producer Whitney Morris
Associate Creative Director/Art Director Israel Medeiros
Associate Creative Director/Copywriter Marcos Botelho
Chief Creative Officer Ben Purcell

Creative Chairman/Founder David Angelo
Creative Director/Art Director Ben Sweitzer
Creative Director/Copywriter Sammy Glicker
Executive Art Producer Cara Nieto
Executive Creative Director Frauke Tiemann
Group Executive Producer Christopher Coleman
HP Paul Albanese
Senior Producer Jane Krull

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In the :30 broadcast spot, which went live just in time for the NBA season tip-off, the creative opens with a series of hoops from an assortment of different homes and driveways. “HORSE game winners with their eyes closed”, “dunks over yesterday’s newspaper” and “free throws from the crack of the concrete” are just some lines inspirationally voiced over scenes of ballers of all ages and fan bases, shooting hoops from their driveways. The spot closes with the tagline “Here’s to the Legends of the Driveway” as we see a young father and his two kids shoot their best shots.

“Kia is more than a sponsor, they are part of the NBA,” said Ben Purcell, Chief Creative Officer at D&G. “As fans of the NBA, like their audience, they know where that first inspiration comes from, the driveway. We wanted to create a campaign that taps into the excitement and energy you felt as a kid playing some hoops after school which led to some legendary dreams for the future. To bring this to life, we worked with director Stuart McIntrye to send teams of documentarians across the country to capture driveways of all kinds. The beauty of this idea is that there’s a truth we can all relate to. We applaud Kia for seeing the power of the idea and enabling us to do it justice.”