Apple demonstrates its balletic brawn

Despite sharing a similar space in the sports arena, practitioners of gymnastics and weightlifting don't tend to share much in the Venn diagram of attributes.

All that changes in this fun new film from TBWA\Media Arts Lab for Apple, in which a heavyweight heavy-weight manipulator shows rare grace and aerobatic ability whilst lifting.

Created by Megaforce through Iconoclast and Electric Theater Collective, No Sweat's impressively photorealistic animation and witty routine is a terrific rendition of the rather dry topic of computer chip upgrades.