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Apple – The Underdogs

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Apple have taken a classic workplace phenomenon - the last-minute pitch - and turned it into a perfect demonstration of their suite of devices in this fun and frantic short.

Shot by Smuggler's Mark Molloy, The Underdogs sees a wonderfully relatable bunch of workers sling pitches, ideas and designs in the physical and digital space whilst preparing for an ominous meeting.

Essentially a merry montage of the various ways work permeates our everyday lives, the spot nonetheless has such energetic charm that you can't help but root for the quartet. Now where's the sequel saying if they were successful?!

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