Anthony Edwards feels different with Chipotle
Anthony Edwards feels different about 2024-25 NBA season in new Chipotle ad in partnership with Venables Bell + Partners.
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Chipotle has announced a new national TV ad featuring superfan and basketball star Anthony Edwards.
The spot, directed by Mark Romanek of Superprime and narrated by Edwards, showcases how the guard has had to get “real” about his training habits and diet to become the electrifying talent he is today. The ad concludes with Edwards declaring he feels “different” about the 2024-2025 season. This is the first time a professional basketball player has been featured in a national Chipotle TV ad.
In 2022, Edwards was called out by teammates for his eating habits. Despite being one of basketball’s most promising young stars, Edwards had been known to snack and visit fast food restaurants frequently. Fast forward two years, the guard has totally transformed his diet with an assist from Chipotle, helping fuel a memorable summer and heightened expectations for this season.
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director Mark Romanek
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director Mark Romanek
- Managing Director/Executive Producer Rebecca Skinner
- Managing Director Michelle Ross
- Executive Producer Kate Leahy
- Head of Production/Executive Producer Matt Sanders / (Head of Production)
- Editing 1606 Studio/San Francisco
- Executive Post Producer/Partner Jon Ettinger
- Post Producer Sarah Porter
- Editor/Partner Brian Lagerhausen
- Color/Finishing Trafik/Los Angeles
- Executive Post Producer Karena Ajamian
- Post Producer Ciaran Birks
- Color Producer Hugh Copeland
- Colorist Dimitri Zola
- Audio Post One Union Recording Studios
- Executive Audio Producer Michael Swarce
- Senior Audio Engineer Joaby Deal
- Music Music Box Licensing
- Owner Will Bangs
- Founder/Chairman Paul Venables
- Partner/Chief Creative Officer Will McGinness
- Creative Director Greg Coffin
- Creative Director James Duffy
- Senior Art Director Kim McDonald
- Senior Copywriter Annie Russo
- Executive Producer Dennis McKinley
- Producer Aristides McGarry
- Talent/VO Anthony Edwards
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director Mark Romanek
- Managing Director/Executive Producer Rebecca Skinner
- Managing Director Michelle Ross
- Executive Producer Kate Leahy
- Head of Production/Executive Producer Matt Sanders / (Head of Production)
- Editing 1606 Studio/San Francisco
- Executive Post Producer/Partner Jon Ettinger
- Post Producer Sarah Porter
- Editor/Partner Brian Lagerhausen
- Color/Finishing Trafik/Los Angeles
- Executive Post Producer Karena Ajamian
- Post Producer Ciaran Birks
- Color Producer Hugh Copeland
- Colorist Dimitri Zola
- Audio Post One Union Recording Studios
- Executive Audio Producer Michael Swarce
- Senior Audio Engineer Joaby Deal
- Music Music Box Licensing
- Owner Will Bangs
- Founder/Chairman Paul Venables
- Partner/Chief Creative Officer Will McGinness
- Creative Director Greg Coffin
- Creative Director James Duffy
- Senior Art Director Kim McDonald
- Senior Copywriter Annie Russo
- Executive Producer Dennis McKinley
- Producer Aristides McGarry
- Talent/VO Anthony Edwards
“Nutrition has become super important for me, and I’ve realised I need to prioritise eating healthier to get to the top of my game and have longevity in the league,” said Anthony Edwards. “No matter what city I’m in, I know I can rely on Chipotle to get a quick and delicious bowl that keeps me on track.”
Chipotle is bringing back The Anthony Edwards Bowl as a limited-time digital menu item on the Chipotle app and Chipotle.com, so fans can easily try Edwards’s go-to order. The menu item features: Half chicken, half steak, brown rice, fresh tomato salsa, roasted chili-corn salsa, and lettuce.
Chipotle's partnership with Edwards is part of the brand’s latest installment of its Real Food for Real Athletes campaign, which focuses on supporting athletes across all levels by providing proper nutrition through real food and fresh ingredients.
“Ant is a prime example of how real food can play a pivotal role in elevating an athlete’s performance,” said Chris Brandt, Chief Brand Officer at Chipotle. “His passion for Chipotle and what we stand for further emphasises that our Food with Integrity principles make our restaurants a great choice to help athletes reach their fitness goals.”
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