Production company Anonymous Content has signed director Elena Petitti di Roreto for commercial and music video representation in the UK. 

Known for building layered, imaginative narratives for commercials and fashion films, Petitti di Roreto has brought her strong attention to aesthetics – details, light and composition – to projects for worldwide brands including Hennessy, Bottega Veneta, Valentino, Hugo Boss, Vogue Italia and i-D. 

“We’re thrilled to have Elena joining us,” says Anonymous Content’s UK Managing Director Tor Fitzwilliams. “She’s an incredible emerging talent, and, as we continue to grow our UK presence, we’re excited to introduce her unique visual voice to our market.” 

“I can’t wait to start at Anonymous Content,” says Petitti di Roreto. “I feel blessed to be included in a roster of such interesting and complex directors.”

Currently based in London, Petitti di Roreto began her career as an editor at Milan-based production company Collateral Films. She took on the role of art director for the company within a year, later moving on to become a freelance art director and director. In the relatively short time she’s been directing, her work has already won several awards, including Best New Italian Film at the Fashion Film Festival Milano in 2018 and 2016.

Petitti di Roreto received her BA and MA at the New Academy of Fine Arts in Milan, and studied film at the Pratt Institute in New York, where she was nominated in the Pratt Institute’s Presidential List. Elena then went on to study Creative Direction for Fashion at the London College of Fashion.