Andrex goes rock 'n' toilet roll
The loo paper brand's totally potty promo for its GoTime toilet training app features DJ Pied Piper and The Masters of Ceremonies' reworking of their 2001 garage hit Do You Really Like It.
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Credits
powered by
- Agency DRUM/London
- Production Company RadicalMedia/London
- Director Chloe Hughes
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Credits
powered by
- Agency DRUM/London
- Production Company RadicalMedia/London
- Director Chloe Hughes
- Executive Producer Jodie Brooks
- Executive Producer Ben Schneider
- Head of Production Sam Holmes
- Producer Ali Khalil
- Group Creative Director Claire Baker
- Senior Creative Lee Tarrier
- Producer Su Mei Lee
- Production Designer Furmaan Ahmed
- Executive Producer Fred Salmon
- DP Matthew J Smith
- Editor Sara Faulkner
- Colorist Nigel Tadyanehondo
Credits
powered by
- Agency DRUM/London
- Production Company RadicalMedia/London
- Director Chloe Hughes
- Executive Producer Jodie Brooks
- Executive Producer Ben Schneider
- Head of Production Sam Holmes
- Producer Ali Khalil
- Group Creative Director Claire Baker
- Senior Creative Lee Tarrier
- Producer Su Mei Lee
- Production Designer Furmaan Ahmed
- Executive Producer Fred Salmon
- DP Matthew J Smith
- Editor Sara Faulkner
- Colorist Nigel Tadyanehondo
Created by DRUM/London and directed by Chloe Victoria Hughes through Radical Media, for Andrex's GoTime app, this ploptastic music video proves that old pop doesn't need to be flushed away, it can be recycled as much as the water in your cistern.
After developing the lyrics, DRUM took the wee-ly fun remix to the original artists to record the new song, which backs a larger-than-life music video. Complete with oversized lav, bathtub and rubber duck in tow, the colourful visuals are packed with references to the original track’s early 00s roots.
Chosen to appeal to the parents who were out partying when the hit was released, the new track highlights both the stressful and successful moments that parents and children go through when learning to go to the toilet.
