And that’s why we use HubSpot

HubSpot’s new creative campaign, And That’s Why We Use HubSpot, from agency Arts & Letters Creative Co highlights the breadth and scope of HubSpot’s revamped core product hubs, reinforcing its category leadership in marketing, sales and service. 

Fully integrated with video, OOH, social and digital placements, each deliverable of the campaign signals the evolution of HubSpot’s product offering from an inbound marketing app to a complete front office solution that unites go-to-market teams like never before, all to deliver an exceptional customer experience. The work is designed to speak to people as people, in a B2B category historically rife with headaches over too many solutions.

The campaign hero film has a playful, humorous, witty approach with fantastical vignettes that bring to life the feeling of growing a business with, and without HubSpot, you will see that in the entertaining way the film progresses. The film work was directed by the talented Rick Darge, along with consulting-director, Ian Pons Jewell. They come from ProdCo.

Rick Darge is an accomplished comedy director in his own right, and has created campaigns for blue-chip brands like Pepsi, Burger King and gaming giant THQ.

Ian is a regular fixture on Apple’s small, trusted roster of directors and has helmed global campaigns for many other brands, including Bose, Google, Oculus and Disney. He’s also an accomplished music video director who has produced features for A-list artists like rapper Vince Staples.