Leroy Merlin invite us to the Great Home Party
No bathroom tap, no kitchen floor, and shivering in the living room: three households push waiting for a sale to the absolute limit in the new campaign created by Ogilvy Spain.
)
We wait for Black Friday, the winter sales, Cyber Monday... We are always waiting for a better deal to come along.
We have learned to hold off on certain purchases until the right moment, and when it comes to our homes, we sometimes delay so long that we end up getting used to living with the very things we wanted to fix.
This insight inspired The deals you’ve been waiting for, the new campaign created by Ogilvy Spain for Leroy Merlin's annual Great Home Party. With it, the company aims to make this promotion a date people recognise, one that anyone thinking of renovating their home has marked on the calendar.
The spots take us into three homes where families have pushed their wait for the Great Home Party as far as it will go. In a bathroom still missing a vanity unit, a father manually uncaps the water pipe with his hand every time his son wants to "turn on the tap." In a floorless kitchen, a couple gets around however they can, hopping across the furniture and even swinging from the lamp. Meanwhile, in a chilly living room, a couple and their dog brave the cold, buried under blankets, coats, and scarves until they can finally grab a discounted pellet stove.
Credits
View on- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Gonzaga Echegaray
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Gonzaga Echegaray
- Production Co WPP Production/Madrid
- Post Production WPP Production/Madrid
- Sound Design La Panaderia
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Ramiro Alda
- Creative Director Jorge Calvo
- Creative Santiago Fiz
- Creative Nacho Monter
- Executive Producer Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Jose Manuel Hidalgo
- Producer Yolanda Fernandez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Gonzaga Echegaray
- Production Co WPP Production/Madrid
- Post Production WPP Production/Madrid
- Sound Design La Panaderia
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Ramiro Alda
- Creative Director Jorge Calvo
- Creative Santiago Fiz
- Creative Nacho Monter
- Executive Producer Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Jose Manuel Hidalgo
- Producer Yolanda Fernandez
“In a landscape where every brand is talking about offers and discounts, the challenge was ensuring this campaign didn't end up feeling like just another price communication”, explains Sergio Vicente, Brand and Communication Director at Leroy Merlin Spain. “That’s why we decided to take the wait for the Great Home Party to the limit, staging comedic situations that emphasize the importance of the promotion. We also wanted to show that a tactical campaign can still have personality, build brand equity, and be unmistakably Leroy Merlin.”
Ramiro Alda and Jorge Calvo, Creative Directors at Ogilvy Spain, added: “We’ve all waited for the sales to buy something at one point or another. But the Great Home Party is worth waiting for to absurd lengths. We wanted people to recognize themselves, laugh, and think: ‘Okay, maybe it’s finally time to fix this.’ Well, now is the time.”
Produced by The Production Club with post-production by WPP Production, the campaign features a 360º rollout across TV, CTV, digital, OOH. With “The deals you've been waiting for,” LEROY MERLIN continues to lean on humor as a key tool to connect with audiences, reinforcing the brand’s distinct voice campaign after campaign
