An important point for families at risk of type 1 diabetes
Directed by Adi Halfin and produced by Lief, the film brings Halfin’s signature instinct for rhythm to a "Get Ahead Type" family.
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Type 1 diabetes (T1D) can affect anyone, but having a parent or family member with the condition can increase risk up to 15 times compared with the general population.
Despite this, getting tested is often not front-of-mind for many families. By waiting for symptoms to appear, families miss a vital window for early intervention, leaving around a quarter of those diagnosed (in the UK) needing emergency care first.
This social-first production uses movement and music to transform the way we think about screening. It speaks to those who have a close family member with T1D, such as a parent, child, brother or sister and invites them to get ahead of the condition.
Screening for T1D is as simple as a finger prick. Families can choose between a kit delivered to their door or a brief visit to their doctor. By highlighting this simple step, the film shows that proactive health is within everyone’s reach. This simple action gives families valuable knowledge to manage the condition and extra time to discuss early intervention strategies.
Credits
View on- Agency Havas Lynx/Manchester
- Production Company Lief
- Director Adi Halfin
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Credits
View on- Agency Havas Lynx/Manchester
- Production Company Lief
- Director Adi Halfin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas Lynx/Manchester
- Production Company Lief
- Director Adi Halfin
Directed by Adi Halfin and produced by Lief, the film brings Halfin’s signature instinct for rhythm to a "Get Ahead Type" family: a mother and father who have mastered the art of staying one step ahead of everything. She has the daily routine down to a beat, from the first alarm to the morning rush. He lives with type 1 diabetes (T1D), his glucose monitor visible on his arm, and knows first-hand why getting ahead matters. Together, they arrive at the most important gesture of all: screening their children for T1D, turning their personal story into a way of taking control of their family’s future.
The visual identity of the campaign is anchored by an iconic finger point gesture choreographed by Emma Evelein. This rhythmic move is designed to become synonymous with the finger prick required for screening. It transforms a clinical necessity into a universal symbol of empowerment. Ruben Samama created an uplifting and original track to drive the energy forward.
“By orchestrating a choreographed film around a bespoke track and a simple finger point gesture, we showed exactly how accessible screening can be. We wanted to weave this vital health check into the existing rhythm of daily family life. The film proves that among all the steps a family takes to stay ahead, a finger prick is the most empowering move of all.” Says Michael Stott, Creative Director, Havas Lynx.
