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MAMA joins Academy Films
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Directing duo MAMA have joined Academy’s US roster for commercial and music video representation.
Directing duo MAMA have joined Academy’s US roster for commercial and music video representation.
MAMA’s partnership dates back to their days in the ad world at Wieden and Kennedy. There they discovered a shared passion for making funny things in video format designed to evoke literal spit takes from anyone who watched them. They jumped into directing commercials, a potato fever dream music video, and branded campaigns for major clients like GEICO, Bosch, Totino’s, YouTube, ESPN, Texas Pete and Dave's Hot Chicken.
The guys are currently developing their first narrative short film, a dark sci-fi comedy called Novus and are looking to develop future film and TV projects.
Known for their dark, absurdist humor paired with world building cinematic visuals, practical effects, and comedic dialogue, MAMA prides themselves on, in their words, “making dumb things look beautiful.”
Their unapologetic style, wicked sense of humor, and penchant for the bizarre is embraced by their new reps. Academy’s Managing Director in the US, John Nguyen, says, “Living in these weird and strange times, you can't help but laugh at the absurdity of it all, and there are no better humans to make you laugh than Mark and Matt. Their combination of world building and comedic timing are a perfect fit for our current simulation.”
The directing duo agreed, saying, “At Academy, MAMA has finally found a mothership that feels like home. Since day one, their drive, attention to detail and love for the craft of filmmaking has been apparent while working with John and the team. We’re excited to keep pushing our work to bigger and bolder places and we couldn’t ask for a better partner in that pursuit.
