Amy Becker-Burnett directs The Romance Gap for Bumble

London based director Amy Becker-Burnett has collaborated with Bumble and agency partner 72andSunny Amsterdam, for International Women’s Day. This latest global campaign film addresses the romance gap, highlighting how Bumble is challenging the unequal world of dating.

Empowered women empower women and The Romance Gap does an excellent job of doing this through highlighting inspiring, passionate speeches given by diverse women around the common discrepancies when dating as a female, or female identifying person.

This thought-provoking spot is an inspiring call to action for women dating; showing our part in helping to make dating equal, safe and emotionally sustainable.

“If romance was equal, how come he still has to ask me out, go in for the kiss, or buy me the ring? And why do we secretly want that?”

Bumble – The Romance Gap

Credits

powered by

Agency 72andSunny/Amsterdam
Production Company OB Management
Director Amy Becker-Burnett

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency 72andSunny/Amsterdam
Production Company OB Management
Director Amy Becker-Burnett
Music FRIDAY Music
Post Production Glassworks
Editing Whitehouse Post/London
Sound Design Wave Studios/Amsterdam
DP Joe Douglas

Producer Lucy Bradley
Executive Producer Sam Holmes
Colorist Scott Harris
Editor Scarlett Bovingdon
Music Steph Grace-Summers
Sound Designer Alex Nicholls-Lee
Executive Creative Director Laura Visco
HP Stephanie Oakley

Producer Sophie van den Berg
Senior Designer Renee Lam
Senior Designer Sarah Hegyesi
Senior Writer Lucy Dale

Show full credits

Hide full credits

Credits powered by

Becker-Burnett’s stylistic approach, excellent, authentic and diverse casting, the thoughtfulness in the types of concerns women have and making sure they were addressed in the script makes this spot so engaging, important and moving. It’s like we spilled the tea on what it means to be a woman and date in 2022, but we also spilled the tea on how to make dating work for us; and that no matter where we come from, we are all the same and must fight the same patriarchy.

We all know these types of assumptions, and cultural norms exist, but their casual existence doesn’t mean it isn’t problematic, especially as women are still fighting for equal pay, body, sex and health rights, across the world. This spot shows that this is an international problem, and that these problems affect women of all backgrounds, abilities and sexualities.

“Let’s drop the script and just be one thing - ourselves.” #MakeRomanceEqual

Becker-Burnett is represented by OB for commercials, content and music videos.