AmeriSave releases two new spots with SMUGGLER

Creative agency, Arnold Worldwide, and AmeriSave Mortgage answer the question everyone wants to know in their newest campaign: How does Amerisave deliver such mortgage rates, time after time? The truth: who cares?

Leveraging a strategic duo of TV spots, produced by SMUGGLER, and TikTok influencers to reach an audience actively looking to buy a new home, consolidate their debt with a cash-out refinance, and be more financially literate, the spots showcase a self-awareness that most people are just looking for the best market rate.

Coworker Savings addresses debt consolidation and refinancing with a low mortgage rate form AmeriSave.

The Tour features the 90-day Lock and Shop programme where prospective home buyers can alleviate the stressors of a fluctuating interest rate by locking in a low mortgage rate for 90 days while shopping for a home.

Sean McBride, Arnold Worldwide Chief Creative Officer: "The hook for the entire campaign is the idea that AmeriSave's rates are just low, and that, in the end, that's all anybody really cares about. But of course, the truth of the matter, and the whole point of the work, is that it's actually not all that matters, not entirely anyway, I think this campaign does a great job of capturing the nuances of the rate-seeking process, how you desire the lowest rate, but you also want it from a place you trust, and you also don't want to know so much you're doing the work yourself. I think we manage to capture all those nuances through great comedic timing, and subtle relatable performances. We're excited to watch this work continue to drive their booming business and boost brand recognition along the way."

Jonathan Beamer, AmeriSave Chief Marketing Officer: "I'm incredibly excited about this new round of work, we are finally telling more of the AmeriSave story at a time when consumer needs are shifting quickly, with help from the team at Arnold, we're making strategic moves to reach customers on the platforms they use, which will create conversations about the brand and ultimately help homeowners save money with AmeriSave's everyday low mortgage rates."