Amazon Business is blooming

Bloom, a new film from Joint, tells the story of a business growth like no other.

All told in one continuous take, you can watch as a humble flower stall flourishes into a floral empire, with a little help from Amazon Business.

Bloom is groundbreaking in that it’s one of the first commercials ever to be shot using 360 degree technology at ARRI’s next-gen volume stage. The post-production was then beautifully pieced together courtesy of The Mill in London.

The agency collaborated with Chemical Brothers directing duo of choice Dom & Nic at Outsider, and set the film to the tune of You could be by the Manchester DJ Producer Anz on Ninja Tune Records.

Amazon Business, Joint and their production partners at Outsider have created a campaign that speaks to a more compelling, human side of business.