AlzheimHER’s - Raise your voice 4 Alz campaign from GSD&M
Spot directed from Pam Thomas at Community Films.
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Two-thirds of people living with Alzheimer’s are women and women over the age of 60 are twice as likely to develop Alzheimer’s as breast cancer, but no one knows that this disease is hugely a women's issue.
This is why GSD&M, the Alzheimer's Association and the Maria Shriver’s Women’s Alzheimer’s Movement (WAM) are teaming up to bring awareness to this little-known fact, timed to International Women’s Day.
As a way to connect all those affected by Alzheimer’s, from those currently affected, to their caregivers, to those supporting the fight to end the disease across the country through the universal power of song, GSD&M, the AA and WAM created the AlzheimHer’s Chorus, a vocal group is comprised of women from dementia-based choruses all throughout the US, was born.
The campaign will include a PSA video featuring The AlzheimHER’s Chorus singing a medley of songs performed by female powerhouses for female powerhouses.
Credits
powered by
- Agency GSD&M/NY
- Production Company Community Films
- Director Pam Thomas
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Credits
powered by
- Agency GSD&M/NY
- Production Company Community Films
- Director Pam Thomas
- Chief Creative Officer Jay Russell
- Group Creative Director Lara Bridger
- Executive Creative Director Nikki Baker
- Executive Creative Director Leslie Shaffer
- Creative Director Maria DAmato
- Junior Art Director Harper Biewen
- Junior Copywriter Tori Ciniglio
- Executive Producer Jefferson Burruss
- Senior Producer Becky Carrel
- Producer Digital Jackie Purdy-Andrews
- Executive Producer Lizzie Schwartz
- DP Jesse Green
- Editor Barney Miller
- Executive Producer Melanie Klein
- Editor Rachael Waxler
- Executive Producer Vicki Russell / (Executive Producer)
- Music Shindig Music + Sound
- Creative Director Jake Friedman
- Creative Director Scott Friedman
Credits
powered by
- Agency GSD&M/NY
- Production Company Community Films
- Director Pam Thomas
- Chief Creative Officer Jay Russell
- Group Creative Director Lara Bridger
- Executive Creative Director Nikki Baker
- Executive Creative Director Leslie Shaffer
- Creative Director Maria DAmato
- Junior Art Director Harper Biewen
- Junior Copywriter Tori Ciniglio
- Executive Producer Jefferson Burruss
- Senior Producer Becky Carrel
- Producer Digital Jackie Purdy-Andrews
- Executive Producer Lizzie Schwartz
- DP Jesse Green
- Editor Barney Miller
- Executive Producer Melanie Klein
- Editor Rachael Waxler
- Executive Producer Vicki Russell / (Executive Producer)
- Music Shindig Music + Sound
- Creative Director Jake Friedman
- Creative Director Scott Friedman
To connect women around the world to the Chorus, GSD&M tapped into Facebook’s existing tool, Camera Effects, to create a first-of-its-kind karaoke experience. The experience is designed to be easily shareable via Facebook Stories to reach a new, younger, and broader audience and inspire them to help fight the disease – as Alzheimer’s isn’t just an “old person’s issue, it impacts people - and women - of all ages.
GSD&M handled creative, experiential, strategy, and media for the AlzheimHer’s Chorus launch. The video and karaoke experience is supplemented by video pre-roll, digital banners, and rich media, as well as placements in cinemas. Socially, the campaign is connecting with influencers to help spread the word and the impact of a 100% donated media budget.
The spot was directed by Pam Thomas and produced by Community Films.
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