Alice Cooper and John Oates AMP it up
Johannes Leonardo hoodwinks two rock legends into promoting the AMP Awards for Music & Sound's deadline extension in this pair of funny spots.
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Credits
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- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
Celebrity endorsements are all well and good, but there's a genuine joy to watching stars express disregard, or even disdain, for the projects they're promoting.
Taking the humour of this situation and running with it is the AMP Awards' delightful pair of spots to announce its deadline extension; drafting in rock royalty in the shape of Alice Cooper and John Oates to let slip the info whilst oblivious to the purpose.
Created and produced in partnership with Attic22, the in-house production studio of Johannes Leonardo, the spots play wonderfully with the stars' reluctance, managing to put forward the pertinent information with a laugh.
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Attic 22/New York (in house at Johannes Leonardo)
Al Risi of Groove Guild, a member of the AMP Awards Steering Committee, says that once he explained the promo campaign’s premise, both Cooper and Oates’ managers were into it. “These guys have created music that’s transcended generations and still strikes a chord today,” he notes, “forging immediate emotional connections, just like the best advertising does. We’re so grateful they decided to play along with us. They were both great to work with and happy to play a cameo role in the advertising music ecosystem, for the greater good of the music and sound community. For both AMP and the artists, this is a win win.”
“The idea of having immediately identifiable rock stars helping promote an awards show they’re totally unfamiliar with gave us an opportunity for a little ironic humour,” adds Mitchell Wojcik, director and photographer of Attic22, who filmed both stars.
The extended entry deadline for the AMP Awards is now March 18, 2024 @ 11.59 pm PT. Full entry information and details can be found here.
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