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Amazon – Mind Reader (Extended Version)

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In the past she's had a few teething problems and also lost her voice but in this year's Super Bowl spot Scarlett Johansson and Colin Jost imagine how a mind reading Amazon Alexa might work.

Created by Lucky Generals London and directed by Wayne McClammy through Hungry Man LA, the 90-second spot sees the couple impressed by Alexa's attention to detail, saying to each other that "it's like she can read your mind". 

Cue a series of imagined situations during which the mind reading AI orders extra-strength mints for Johansson's morning breath, activates a blender to drown out Jost's droning, and shares the couple's culinary failings at a dinner party. 

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