Alanis Morissette's irony isn't lost on UScellular
The Grammy-winner and wholeness advocate repurposes her 1996 misnomer to highlight more 'ironic' aspects of everyday life.
Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dan Opsal
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Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dan Opsal
- Editing Arcade Edit
- Audio/Music/Sound Sonic Union
- Creative Director Elliot Nordstrom
- Group Creative Director Allison Rude
- Chief Client Officer Michael Thaman
- Chief Creative Officer Jerry Hoak
- Executive Creative Director Ashley Marshall
- Creative Director Allie Nordstrom
- Copywriter Elizabeth Daniel
- Senior Art Director Blair Seward
- Executive Producer Nicole Lederman
- Executive Producer Franchesca McDowell
- Production Supervisor Christopher Hoggard
- Producer Diane Valera
- DP Damian Acevedo
- Editor Alison Mao
- Senior Producer Ellen Lavery
- Colorist Roslyn Di Sisto
- Executive Producer Thatcher Peterson
- Composer/Sound Designer/Audio Mixer Rob Ballingall
- Producer Gina Petrarca
- Talent Alanis Morissette
![](https://d17mj1ha1c2g57.cloudfront.net/v1/u1kuAi73j_y1_zAZdehN6jFzZqU/1024x576%23/80/shotsmag/production/clips/86504c10-eb01-4ceb-bc70-f4ee63297544/1721811137436.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dan Opsal
- Editing Arcade Edit
- Audio/Music/Sound Sonic Union
- Creative Director Elliot Nordstrom
- Group Creative Director Allison Rude
- Chief Client Officer Michael Thaman
- Chief Creative Officer Jerry Hoak
- Executive Creative Director Ashley Marshall
- Creative Director Allie Nordstrom
- Copywriter Elizabeth Daniel
- Senior Art Director Blair Seward
- Executive Producer Nicole Lederman
- Executive Producer Franchesca McDowell
- Production Supervisor Christopher Hoggard
- Producer Diane Valera
- DP Damian Acevedo
- Editor Alison Mao
- Senior Producer Ellen Lavery
- Colorist Roslyn Di Sisto
- Executive Producer Thatcher Peterson
- Composer/Sound Designer/Audio Mixer Rob Ballingall
- Producer Gina Petrarca
- Talent Alanis Morissette
Every pub bore loves to sniff, push their glasses up, and state, "you know, that actual irony is that none of these situations are ironic..." the moment Alanis Morissette's 1996 hit rocks the jukebox, so we're not going to do that here.
Instead, we'll compliment The Martin Agency on retaining the oft-cited misnomer in its throwback spot for UScellular, Actually Ironic, in which the Canadian superstar points out cellphone-based activities that irritate in modern life.
Directed by Hungry Man's Dan Opsal, the film hits viewers right in the nostalgia-bone, recreating setups from the original music video and low-key encouraging a heartfelt singalong.