Aitana stars for Smart in new commercial

Directed by Greta Griniūtė, shot by Alana Mejia Gonzalez and starring the incredible Aitana, this new Smart car commercial will get you electrified.

Smart, the innovative leader in automotive design and sustainability, announce the launch of its latest commercial, featuring the sensational pop star, Aitana. This collaboration combines cutting-edge technology and electrifying sets, creating a visually stimulating experience.

The new commercial produced by Roma, highlights Smart's commitment to transforming urban mobility with their latest electric vehicle, the Smart #1. Designed for the modern, eco-conscious urbanite, the Smart #1 combines style, efficiency, and sustainability in a compact, versatile package.

SMART – Smart x Aitana - It's a Smart

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Production Company Roma
Director Greta Griniute

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Credits

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Production Company Roma
Director Greta Griniute
Color/Edit Company Post Coast
Sound Design/Music Company Mabe TV
Executive Producer Oscar Romagosa
Executive Producer Juan Bascon
Producer Julian Urrea
Art Director Veronica Dichy

DP Alana Mejia Gonzalez
Post Producer Tamara Diaz

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Aitana, known for her powerful voice and dynamic stage presence, embodies the new spirit of Smart. As one of the most influential pop stars in the Spanish-speaking world, her partnership with Smart signifies a fusion of innovation and creativity. Her music and persona resonate with a generation that values both environmental responsibility and cutting-edge design.

The ad was directed by Greta Griniute, a talent from Lithuania, known for her unique storytelling and striking visual style, the commercial offers a fresh and compelling narrative for a car spot. Griniute's directorial approach merges innovative cinematography with a strong emotional core through the written words, that resonate on a deeper, more personal level.

Her first collaboration with the acclaimed cinematographer Alana Mejia Gonzalez, has been a very successful one, making a change in the car advertising using a spicy feminine touch. The pair have succeeded in creating an advertisement blending striking visual elements with heartfelt storytelling ensuring that it not only captivates the audience but also resonates on the emotional connections we have with cars.