Aimee Lou Wood sparkles for Swarovski

Created by Somethin: Else Creative Studios and directed by Misha Manson-Smith, the film Note to Self, takes a wry look at the practice of self-improvement.

Wood, who has won two BAFTAs for her role as the dim-but-adorbs Aimee Gibbs in the Netflix series Sex Education, worked with the Somethin: Else team to help develop the campaign’s character. 

The winsome funster is depicted trying, and failing to follow various life hacks and goals and just indulges her whimsical desires to take long naps, ponce about indoors playing dress-up and sorting through her bling collection.