Ahmed Hussein folds a lot into his new Samsung spot
Shot entirely on a Samsung Z Fold 3, BREAK FREE sees Egyptian actor/comedian Ahmed Helmy take on a multitude of manic roles aided only by his bendy handset.
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Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Ahmed Hussein
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Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Ahmed Hussein
- Post Production Lzrd
- Chief Creative Officer Kalpesh Patankar
- Head of A/V Production Shereen Mostafa
- Executive Producer Khaled Zaki
- Producer Chantal El Haber
- DP Kamal Samy
- Art Director Omar Alaa
- Editor Amr Rabee
- Colorist Karim Mira
- Sound Designer Hosny Ali
Credits
powered by
- Agency Leo Burnett/Dubai
- Production Company Good People Film
- Director Ahmed Hussein
- Post Production Lzrd
- Chief Creative Officer Kalpesh Patankar
- Head of A/V Production Shereen Mostafa
- Executive Producer Khaled Zaki
- Producer Chantal El Haber
- DP Kamal Samy
- Art Director Omar Alaa
- Editor Amr Rabee
- Colorist Karim Mira
- Sound Designer Hosny Ali
Whilst the flexibility of the actual handset is the major talking point for Samsung's Z Fold 3, director Ahmed Hussein makes the most of its moviemaking mobility in this frenetic new spot.
Egyptian actor/comedian Ahmed Helmy stars in BREAK FREE as a put-upon worker who raps his woes to an increasingly dynamic camera, bouncing between locations and styles with flair.
Created through Leo Burnett Dubai and production company Good People, the film's crackling vigour and witty choices from Hussein and editors Amr Rabee and Amr Mekky makes for a rip-roaring start to the new year.
