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Advertising Week launches AW2020: A new global digital experience
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Focused on rebuilding & accelerating business, reinventing our industry, and upholding our responsibility as the keepers of brands and culture September 29 – October 8, 2020.
Advertising Week (AW), the world’s largest annual gathering of brand, content, creative, entertainment, marketing, media and technology industry leaders announces AW2020, a reimagined virtual event.
The event will focus on bringing the industry together and getting back to business.
AW2020 will run across eight days – broadcasting from Europe in week one and the US in week two - and will feature the trademark thought leadership excellence of Advertising Week. Additional elements include:
- Purpose-built agenda: AW2020 is about action - for businesses, for the wider industry, and for society
- Global Scale, Local Reach: AW2020 provides global insights for marketers with localized messaging
- Live Studio Broadcast: the studio broadcast brings innovative formats from news briefings, pundit roundtables, A-list entertainment, product launches and more
- Immersive Programming Formats
- Interactive Connections: AW2020 will offer seamless opportunities for intimate networking. AI-powered matchmaking, VIP meetings and hospitality and networking for social good.
Broadcasting live from AWStudios the content will be expertly produced for the virtual experience and feature a series of news briefings, presentations, host interviews, expert commentary and global insights in addition to content streams and episodes.
Building on recent success of AWJAPAC – a two day digital first event for the Japanese and Asia Pacific markets held on June 9-10 – AW2020 will have both interactivity and learning at its heart. Watching live, delegates will be able to engage with speakers, hosts and other delegates in a live social learning experience, whilst on demand viewers can continue to experience deeper education offerings as content from AW2020 remains accessible over time.
The thought leadership program for AW2020 is split into eight channels, each focused on addressing the key challenges facing the industry today – acceleration, creativity, entertainment, equality, purpose, rebuilding, leadership and community. In addition to traditional thought leadership presentations, there will also be Masterclasses, Workshops, in-depth Q&As and the high-profile Great Minds franchise featuring the brightest and biggest names from the industry, society and pop culture, along with closed door roundtables and jury meetings.
Speakers, episodes and special events will be announced over the coming weeks.
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