Adobe's marketing makeover with Benny Blanco

In this wonderfully charming short documentary created by Modern Arts for Adobe, the design software brand enlists the help of producer, food writer and small restaurant supporter Benny Blanco to promote its new Adobe Express creative tool.

Directed by Christine De La Rosa through Duplex Deli, the creative is the first episode in a new series called Create Anything. It follows the slightly clueless yet incredibly enthusiastic Blanco, as he attempts to create some snazzy new marketing material for his favourite favourite LA taco place, Mariscos 4 Vientos.  

The entertaining film showcases the brand’s new software Adobe Express, which Blanco masters quickly enough to make a word entirely out of shrimp — and uses his templates to create everything the restaurant needs to grow their business.