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Actor and writer Lake Bell joins London Alley as director
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Bell is joined by Luke Anderson, co-founder of cult-favorite cannabis beverage brand Cann, as a Partner and Executive Producer.
London Alley, an entertainment production company known for its dominance in international music videos and commercials, announced director, actress and screenwriter Lake Bell is joining as a Director.
With her comes Luke Anderson, Co-Founder of Cann, the #1 cannabis-infused beverage in America and the 2022 Cannabis Clio Brand of the Year, who is joining as Partner and Executive Producer. The duo’s combined acclaimed brand storytelling, talent relationships and deep understanding of the cultural zeitgeist are poised to drive London Alley through its next phase of growth.
Lake Bell is joining London Alley as a Director, tasked with bringing her expertise in casting and creative to the agency. This comes on the heels of her partnering with London Alley on Cann’s recent short film Cann-Do Holiday, which received widespread, positive accolades from several publications including Paper magazine, Nylon, People magazine, Forbes, Adweek, and more. Bell brings more than 20 years experience in the entertainment industry both in front of and behind the camera through titles including Pam and Tommy, Bless This Mess, and In A World.
“I’m excited to be continuing my relationship with London Alley and officially joining the team as a Director,” said Bell. “It’s an exciting opportunity to have a lane to create a new genre of work in ads and creative, and I can’t think of a better collective to join. In working with London Alley for the campaign with Cann this past holiday season, their vision to bridge diverse and authentic storytelling in this industry is what drew me to the opportunity and I look forward to working closely together to further that with my work.”
Cann Co-Founder Luke Anderson is joining London Alley as Partner and Executive Producer. Anderson will work with Lake and the London Alley executive team to win and produce creative projects, with a focus on diversity and authentic storytelling. Under his stewardship, Cann has raised more than $40M in funding from major institutional firms and celebrity investors including Gwyneth Paltrow, Kate Hudson, Rosario Dawson, Judd Apatow, and more.
Anderson is also the brains behind Cann’s marketing campaigns known to be trailblazing, boundary-pushing, and diverse. Cann was awarded 15 wins at this year's Clio Cannabis Awards, including the highly coveted and revered Brand of the Year award. The company was also recogniSed for its pride campaign and music video Taste So Good, also produced by London Alley, which featured Patricia Arquette, Vincint, Sarah Michelle Gellar, MNEK, and several stars from RuPaul’s Drag Race.
“As a long-time client and collaborator with London Alley, I have experienced firsthand their ability to produce world-class creative content that shapes culture. It’s a dream to officially join their team,” said Anderson. “Getting to work directly with Lake on subversive, comedic, and authentically diverse and inclusive storytelling projects is an honour, she truly is one of the best writers and directors in the world and a fantastic addition to our roster.”
These appointments come off the heels of a strong year for London Alley, experiencing exponential growth in 2022. The company’s recent work includes producing SZA’s Kill Bill Music Video, Pepsi’s The One That I Want, and Tiesto & Tate McRae’s 10:35 for the Atlantis Hotel.
