Action heroes are no match for Direct Line
The insurance company has launched a campaign featuring three popular heroes; RoboCop, Donatello from the Teenage Mutant Ninja Turtles, and Bumblebee from Transformers.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
- Editing Final Cut/London
- Editing Cabin Editing Company
- VFX/Animation The Mill/London
- Sound Design 750mph
- Music Beacon Street Studios
- Music Twenty Below Music
- Producer Matt Lefebvre
- Sound Designer Sam Ashwell
- Sound Designer Mark Hellaby
- Music Andrew Feltenstein
- Music John Nau
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Will Brookwell
- Creative Will Helm
- Producer Rebecca Williams
- Creative Character Design Nathan Crawford
- Head of Design Kerry Roper
- Designer Teresa Goncalves
- Designer Sam Sheridan
- Designer Victoria Draisey
- Creative Producer Mel Arthur
- Creative Producer Rikesh Patel
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
- Editing Final Cut/London
- Editing Cabin Editing Company
- VFX/Animation The Mill/London
- Sound Design 750mph
- Music Beacon Street Studios
- Music Twenty Below Music
- Producer Matt Lefebvre
- Sound Designer Sam Ashwell
- Sound Designer Mark Hellaby
- Music Andrew Feltenstein
- Music John Nau
- Chief Creative Officer Guillermo Vega
- Creative Director Franki Goodwin
- Creative Will Brookwell
- Creative Will Helm
- Producer Rebecca Williams
- Creative Character Design Nathan Crawford
- Head of Design Kerry Roper
- Designer Teresa Goncalves
- Designer Sam Sheridan
- Designer Victoria Draisey
- Creative Producer Mel Arthur
- Creative Producer Rikesh Patel
Created by Saatchi & Saatchi London, each character in this campaign is the star of their own 60-second spot in which, despite their obvious heroic abilities, Direct Line beats them to the punch.
"We’re thrilled to share this brilliant example of how powerful characters can be in advertising," said David Born, Director at Born Licensing, the company which managed and negotiated the character deals. "Each of these characters are instantly recognisable and adored by generations of fans. Teamed with the talented creative team at Saatchi & Saatchi London, an Oscar nominated director and best in class post production, the result has an amazingly cinematic feel."
That Oscar nominated director is Hungry Man's Bryan Buckley, with post by The Mill London.
Direct Line – Donatello
Direct Line – RoboCop
