Action for Children wants us to choose wisely for our kids
Director Sam Huntley is behind this new, hard-hitting spot for charitable organisation Action for Children.
Credits
powered by- Agency Arthur/London
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- Director Sam Huntley
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Credits
powered by- Agency Arthur/London
- Director Sam Huntley
- Editing Marshall Street Editors
- Grade Coffee & TV
- Audio Post Factory
- Music Supervision Siren/London
- Executive Producer Sally Alekna
- DP Adrian Peckitt
- Editor Toby Conway-Hughes
- Edit Producer Beanie Goldsmith
- Colourist George Neave
- Post Producer Alannah Currie
- Creative Director Lyndsay McMorrow
- Creative Director Andy Kelleher
- Sound Designer Jack Hallett
- Sound Designer Phil Bolland
- Audio Post Producer Lucy Spong
- Audio Exec Producer Louise Allen
- Composer Jon Clarke
- Music Supervisor Sian Rogers
Credits
powered by- Agency Arthur/London
- Director Sam Huntley
- Editing Marshall Street Editors
- Grade Coffee & TV
- Audio Post Factory
- Music Supervision Siren/London
- Executive Producer Sally Alekna
- DP Adrian Peckitt
- Editor Toby Conway-Hughes
- Edit Producer Beanie Goldsmith
- Colourist George Neave
- Post Producer Alannah Currie
- Creative Director Lyndsay McMorrow
- Creative Director Andy Kelleher
- Sound Designer Jack Hallett
- Sound Designer Phil Bolland
- Audio Post Producer Lucy Spong
- Audio Exec Producer Louise Allen
- Composer Jon Clarke
- Music Supervisor Sian Rogers
This new commercial takes inspiration from the classic 'Choose Life' section of seminal 90s film Trainspotting.
Sam Huntley's spot, called Choose Childhood, starts with what seems to be physical abuse on a young boy before he bolts for the door of his flat and runs through the streets telling us that he would choose love, choose, friends, choose freedom and he would choose hope... if he had a choice.
The spot was created through Arthur London and edited by Toby Conway-Hughes.