A warming tale of geothermal efficiency
180LA’s smart campaign poignantly reveals what a unifying win-win situation going green can be.
Credits
powered by- Agency 180 LA
- Production Company The Bear
- Director Ben Steinbauer
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Credits
powered by- Agency 180 LA
- Production Company The Bear
- Director Ben Steinbauer
- Chief Creative Officer Al Moseley
- Creative Director Brian Farkas
- Creative Director Tylynne McCauley
- Senior Copywriter Will Sands
- Senior Art Director Robison Mattei
- Editor Joe Schiffer
- Producer Janice Woods
- Audio Post Therapy Studios
- Finishing Therapy Studios
- Producer Margaret Ward
- Senior Producer Dave Lambert
Credits
powered by- Agency 180 LA
- Production Company The Bear
- Director Ben Steinbauer
- Chief Creative Officer Al Moseley
- Creative Director Brian Farkas
- Creative Director Tylynne McCauley
- Senior Copywriter Will Sands
- Senior Art Director Robison Mattei
- Editor Joe Schiffer
- Producer Janice Woods
- Audio Post Therapy Studios
- Finishing Therapy Studios
- Producer Margaret Ward
- Senior Producer Dave Lambert
You save the earth; I’ll save money and we’ll both be good, we can sit out on the porch and you can have a latte, while I have a cold beverage.”
So says a climate-change denier after being won round by part of an environmentalist's viewpoint. The central film of the campaign, Energy We Can All Agree On, was created for the Geothermal Exchange Organization (GEO), a non-profit promoting geothermal heating and cooling systems.
Directed by Ben Steinbauer and produced by The Bear, it follows the slightly mentalist environmentalist Eric Caspian-Johnson Garcia-Marquez (actor Eric Satterberg), as he heads into America’s heartland to speak with real climate-change skeptics (non-actors) about the benefits of switching to geothermal energy. At first, it appears to be taking a gentle swipe at hippy-dippy, yoga bunny eco-warriors, then at climate-change deniers but ends up just showing how energy efficiency can work for both parties.
Once Eric shows the deniers the undeniable truth about how much money they've wasted over the years on fossil fuels, they're ready to switch, and – almost – make friends... A recent Yale University study found climate change is the single most polarising issue among American voters, even more so than abortion and gun control.