A right royal rumble for Fury vs Usyk

Tyson Fury and Oleksandr Usyk: only one can be the undisputed heavyweight champion of the world.

Working on a tight deadline with the sports fanatics at DAZN, this punch-up of a promo slams togethers layers of anarchic cel animation, cut-up motion graphics and gritty boxing action into a blood-soaked feast for the eyes.

Geoff Parsons, Head of Creative at Electric Studios said: "Sometimes you get a project where everything aligns perfectly, and this little snapper was exactly that. Working with the guys at DAZN was an absolute pleasure as they're true collaborators - we got to add our own brand of motion GFX x cel animation madness onto the evolving action edit, reacting with hand-drawn flourishes and collaged moments. It was a blast, can't wait to see the fight next month."