A pup talk from Vitality’s mascot
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
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Credits
View on- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
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Credits
View on- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Ad Agency Girl&Bear (In-House at VCCP/London)
- Editing Stitch
- Post Production Electric Theatre Collective
- VFX We Are Covert
- Audio Post 750mph
- Creative Director Liam Wilson
- Creative Samuel Adio
- Creative Kenneth Abalos
- Creative Adam Jackson
- Creative Ted Price
- Producer Rosie Good
- Senior Integrated Creative Producer Carolina Rinaldi
- Executive Producer James Bland
- Producer Joshua Smith
- Production Designer Guy Thompson
- DP Tom Townend
- Editor Adam Spivey
- Creative Director Dan Andrew
- Post Producer Benjamin Pearce
- Color Luke Morrison
- Post Producer Ryley King
- Sound Engineer Sam Ashwell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Ad Agency Girl&Bear (In-House at VCCP/London)
- Editing Stitch
- Post Production Electric Theatre Collective
- VFX We Are Covert
- Audio Post 750mph
- Creative Director Liam Wilson
- Creative Samuel Adio
- Creative Kenneth Abalos
- Creative Adam Jackson
- Creative Ted Price
- Producer Rosie Good
- Senior Integrated Creative Producer Carolina Rinaldi
- Executive Producer James Bland
- Producer Joshua Smith
- Production Designer Guy Thompson
- DP Tom Townend
- Editor Adam Spivey
- Creative Director Dan Andrew
- Post Producer Benjamin Pearce
- Color Luke Morrison
- Post Producer Ryley King
- Sound Engineer Sam Ashwell
A new nationwide campaign for Vitality launches with agency VCCP bringing to life its ‘Your Health’s Best Friend’ brand platform.
Directed by Tim McNaughton through Arts&Sciences, in collaboration with VCCP’s content creation studio Girl&Bear, the hero spot features the charismatic pooch who has been the face of Vitality’s campaigns for the past 12 years.
Emphasising how Vitality offers life-lengthening healthy habits motivation alongside protection, the film sees Stanley deliver a canine pep talk that encourages his galumphing owner Malcolm to put on a bit of a spurt and best an annoying cyclist he encounters on a suburban street.
Liam Wilson, Creative Director at VCCP commented: “This work is a much-needed dose of fun that celebrates the joy of living healthier, with a tiny dachshund encouraging action. It’s a bit of entertainment to remind people just how good life can be.”
