A new Apeel and Costello routine

Striving for sustainability across the States this Thanksgiving is a big task, but we think that Everyone is up to the challenge.  

This clever ad tackles the inaction of four friends who are trying to save their planet; Everybody, Somebody, Anybody, and Nobody. The fast-talking tongue-in-cheek Food Gone Good is heavy on video editing giving us a modern Abbot-and-Costello routine, saying that “Everybody was sure that Somebody would do it, Anybody could have done it, but…” well, you get the picture.  

With adroit copywriting and slick production, Johannes Leonardo’s nailed the humorous spot to the wall. With the looming statistic that over a billion pounds of food end up in landfills every year, Apeel wants to remind you that Anybody can make an impact to Somebody for the good of Everybody.