A Method in the madness
If cleaning can look good, smell good and do good, asks cleaning product pioneer Method, what other little acts can create outsized change?
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Credits
powered by
- Agency Uncommon/London
- Production Company Iconoclast France
- Director Jonathan Alric
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Credits
powered by
- Agency Uncommon/London
- Production Company Iconoclast France
- Director Jonathan Alric
- Editor Adriana Legay
- Sound & Music Soundtree Music
- Post Production Framestore/London
- DP Paul Ozgur
- Executive Producer Jane Lloyd
- Executive Producer Guy Rolfe
- Sound Designer Henning Knoepfel
- Additional Music Luis Almau
- Music Supervision Neil Athale
- Colorist Matthieu Toullet
- Flame Lead Paul O'Brien
Credits
powered by
- Agency Uncommon/London
- Production Company Iconoclast France
- Director Jonathan Alric
- Editor Adriana Legay
- Sound & Music Soundtree Music
- Post Production Framestore/London
- DP Paul Ozgur
- Executive Producer Jane Lloyd
- Executive Producer Guy Rolfe
- Sound Designer Henning Knoepfel
- Additional Music Luis Almau
- Music Supervision Neil Athale
- Colorist Matthieu Toullet
- Flame Lead Paul O'Brien
Created by Uncommon London, this film, called Must I Evolve? Method for Change, centres around the insight that people are looking for ways to do good for the planet and each other, but don’t know where to begin.
Method wants to show that anything is possible with a little creativity and the power of community. Directed by Jonathan Alric through Iconoclast, the near-two-minute spot is set on the streets of New York and features a transformative foam party, with Method at its source.
Accompanied by the lyrics of Must I Evolve? by Jarvis Cocker and his band JARV IS, we see the hustle and bustle of a normal NY day, with arguments and recriminations dissipated by the arrival of a sea of bubbles that turns the streets into an impromptu foam party.
Who knew washing up could be so much fun?
