HP – We Don't Care

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If you got skills, you get respect. 

A commentary on the social structures of South Korea where nepotism, appearance, and wealth gives you exceptional privilege, HP only wants to see your game. A fun, VFX-heavy watch, this piece reminds the audience every gamer starts from nothing to achieve fame, fortune, and that sweet platinum rating, no matter whether you were born with a silver spoon in your mouth.

The agency on the campaign is Wieden+Kennedy, helmed by the Korean creative team. We Don’t Care was directed by Nuri Jeong