A drip in the notion
A Disneyesque story of a drop of water's dream of being a snowflake soon turns into an impactful comment on climate change in this smashing spot for Edeka.
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Credits
powered by
- Agency Jung von Matt/Hamburg
- Production Company ANORAK Film
- Director Christopher Riggert
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Credits
powered by
- Agency Jung von Matt/Hamburg
- Production Company ANORAK Film
- Director Christopher Riggert
- Executive Producer Rebecca Jones
- Producer Larisa Covaciu
- Executive Producer Christiane Dressler
- Producer Felix Knabel
- VFX The Mill/London
- Creative Director Jorge Montiel
- Producer Eleanor Thwaites
- DP Antonio Paladino
- Colorist James Bamford
Credits
powered by
- Agency Jung von Matt/Hamburg
- Production Company ANORAK Film
- Director Christopher Riggert
- Executive Producer Rebecca Jones
- Producer Larisa Covaciu
- Executive Producer Christiane Dressler
- Producer Felix Knabel
- VFX The Mill/London
- Creative Director Jorge Montiel
- Producer Eleanor Thwaites
- DP Antonio Paladino
- Colorist James Bamford
At first glance, you might be forgiven for thinking that the festive spot for German grocery store Edeka was nothing more than the charming tale of a drop of water's wish fulfilment, but that's before seeing the twist in the tale.
Taking a charming cliche and turning it on its head is production company ANORAK, which, with animation from The Mill and a crafty concept from Jung von Matt, manages to delight, disturb and make a mark all in the space of a few seconds.
The true success of Drip, however, is how perfectly presented both of its halves are; the early story being so intricately constructed that the subsequent flip, and the message it conveys, is instantly impactful.
