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Credits
powered by
- Agency BBDO/Dusseldorf
- Production Company Caviar/Brussels
- Director Pedro Giomi
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Credits
powered by
- Agency BBDO/Dusseldorf
- Production Company Caviar/Brussels
- Director Pedro Giomi
- Executive Producer Eva van Riet
- Managing Director Creative Kristoffer Heilemann
- Chief Creative Officer Jonathan Deeb
- Executive Creative Director Rod Henriques
- Creative Director Pedro Americo
- Head of Art Hugo Moura
- Senior Copywriter Marcos Alves
- Copywriter Tobias Hecking
- Head of Production Kat Wyeth
- Producer Charles Kinoo
- Production Designer Stan Maertens
- Post Producer Katia Renson
- Post Producer Jelle Robbeets
- Editor Rami D'Aguiar
- VFX Artist Robin De Praetere
- VFX Artist Elke D'Haese
- Senior Art Director Marco Serra
- Art Director Daniel Tolentino
- 1st Assistant Director Thuline De Brauwer
- 2nd Assistant Director Joel Domingos
- DP Willem Jones
- Sound Designer Joeri Verspecht
Credits
powered by
- Agency BBDO/Dusseldorf
- Production Company Caviar/Brussels
- Director Pedro Giomi
- Executive Producer Eva van Riet
- Managing Director Creative Kristoffer Heilemann
- Chief Creative Officer Jonathan Deeb
- Executive Creative Director Rod Henriques
- Creative Director Pedro Americo
- Head of Art Hugo Moura
- Senior Copywriter Marcos Alves
- Copywriter Tobias Hecking
- Head of Production Kat Wyeth
- Producer Charles Kinoo
- Production Designer Stan Maertens
- Post Producer Katia Renson
- Post Producer Jelle Robbeets
- Editor Rami D'Aguiar
- VFX Artist Robin De Praetere
- VFX Artist Elke D'Haese
- Senior Art Director Marco Serra
- Art Director Daniel Tolentino
- 1st Assistant Director Thuline De Brauwer
- 2nd Assistant Director Joel Domingos
- DP Willem Jones
- Sound Designer Joeri Verspecht
Directed by Pedro Giomi through Caviar, this innovative and educational campaign for the Alzheimer Forschung Initiative is based on the idea that the disease can be literally described as a glitch in a patient’s brain.
The campaign, titled The Glitch, is filmed from the first-person perspective of a lady as she goes about her day, but each scene and activity, from getting dressed to shopping, ‘glitches’ into the next without warning or cohesion.
Datamosh glitch effects were used to create the transitions between scenes, with the aim of demonstrating to a younger audience the intense confusion and frustration that a person living with the disease, and their loved ones, can experience.
Kristoffer Heilemann, Managing Director Creative at BBDO Group Germany, explained: “People have been using the Datamosh effect to create many types of cool content and memes on TikTok and Instagram. Now we are using it to invite this audience to join a bigger challenge”.
