RAF: No Room For Clichés

Rattling Stick director Sara Dunlop and Engine join forces in a brilliant campaign to encourage women to... join the forces.

This superb spot launches a surprise attack on lazy adland stereotypes that portray women as a load of mimsies concerned solely with their appearance or periods.

Are you fretting over whether to buy sanitary products with ‘wings’? This lot are focused only on the wings on their fighter jets. Worried another lass might turn up at a do wearing the same togs as you? Check out these tough mudders marching in a drill in pristine uniforms. Will your lip gloss stay in tact during military maneouvres in muddy forest? These women don't give a flying one.

It’s a message to adland – and, arguably, ‘girlie’ women – to get a grip and a just winner of this year's Channel 4 Diversity in Advertising Award.